Complete highlights of Apple Event 2023
US tech giant Apple held its annual tech event at Apple Park on Sep 12. Where they launched newer generation of Apple devices: iPhone 15 series and Apple Watch Series 9 and Watch Ultra 2.
This year’s event was so exciting to watch and entertaining. Apple looking so serious about nature and environment: and taking good steps towards eco-friendly and carbon free manufacturing, packing and shipping process.
Important announcements of Apple Event 2023:
Apple announced its iPhone 15 lineup, Apple Watch 9 Series and Apple Watch Ultra 2.
Carbon Neutral: Apple watch series is manufactured by using 100 clean electricity.
Apple Watch 9 Series:
The best feature: Double Tap gesture
This year apple launched a new gesture in its Watch Series 9 and Watch Ultra 2. Apple calls this gesture as ‘Double Tap’. Series 9 enables an incredible new gesture that uses just your watch hand. Just tap your index finger and thumb together twice. And it will turn on your screen, answer the call or end it, snooze the alarm, and much more. It’s especially convenient for those common situations, when your other hand is occupied, just tap your index finger and thumb twice and do what you want. So easy!
This year Apple has launched its Apple Watch Series 9 with S9 SIP, which makes this watch very powerful and power efficient. The new S9 CPU has 5.6 billion transistors. S9 also has a new 4-core Neural Engine. This processor is 60% faster than its previous generation
Here is some key features of Apple Watch Series 9:
Body: 45 mm or 41 mm aluminum or stainless steel case size; water resistant and swimproof up-to 50m deep.
Display: Always-on Retina Display up-to 2000 nits Brightness
Processor: S9 SIP (system in a package) Dual Core Processor with 4 Core Neural Engine.
Battery: up-to 18 hours (typ) and up-to 36 hours on low power mode.
Connectivity: Precision finding for iPhone, Cellular connectivity, GPS, Emergency SOS, international Emergency Calling, on device Siri.
Health: Blood Oxygen App, ECG app, High and low heart rate and low cardio notifications
Sensors: Temperature, Cycle tracking, Crash Detection.
Apple Watch Ultra 2:
Along with Apple Watch Series 9, apple launched its top-tier Apple Watch Ultra 2.
Ultra is the most advanced Apple Watch. This is most powerful and the best watch in market right now. It is perfect for who wants bigger display and more performance and additional features like powerful battery and stunning design.
Here is top key features of Apple Watch Ultra 2:
Body: 49mm Titanium case size, Water resistant up-to below 100m. high water sports, Recreational dive up to 40m.
Display: Always-On Retina display with Up to 3,000 nits brightness.
Processor: S9 SIP (system in a package)
Battery: up-to 36 hours (typ) and up-to 72 hours on low power mode.
Connectivity: Precision finding for iPhone, Cellular connectivity, Precision Dual Frequency GPS, Emergency SOS, international Emergency Calling, on device Siri, Siren
Health: Blood Oxygen App, ECG app, High and low heart rate and low cardio notifications
Sensors: Temperature, Cycle tracking, Crash Detection, Flashlight Boost,
Top Features: Double tap gesture, Modular Ultra Watch Face, -500 to 9000 meters elevation range.
Pricing:
- Apple Watch SE: $2499* | ₹29900*
- Apple Watch Series 9: $399* | ₹41900*
- Apple Watch Ultra 2: $799* | ₹89900*
iPhone 15 and iPhone 15 Plus:
iPhone 15 and 15 Plus, both are powered by apple A16 bionic chipset. This chip has 6-core CPU, 5-core GPU and 16 core neural engine. Which make these devices so much faster and smoother.
This year apple made huge changes in camera. iPhone 15 and 15 plus has 48MP dual camera setup with 4K Cinematic mode, photonic engine and 2X telephoto optical quality.
Apple expanding their ‘Emergency SOS’ and ‘Find my Friends’ satellite service to 14 countries. Emergency SOS and Find my Friends is available in following countries:
- Australia
- Austria
- Belgium
- Canada
- France
- Germany
- Ireland
- Italy
- Luxembourg
- Nederland
- New Zealand
- Portugal
- Spain
- Switzerland
- United Kingdom
- United States
Top Key Features of iPhone 15 and 15 Plus:
- Body:
Aerospace-grade Aluminum, Ceramic Shield Protection (Front), Water Resistant in a depth of 6 meters for up-to 30 min. IP68 rating.
- Display:
iPhone 15 – 6.1 inch OLED XDR retina display with dynamic island notch, 2000 nits, 2556×1179-pixel resolution at 460 ppi.
iPhone 15 Plus- 6.7 inch OLED, Super Retina XDR display with dynamic island notch, 2000 nits, 2796×1290-pixel resolution at 460 ppi.
- Processor and OS:
iOS 17, A16 Bionic chip with 6 core CPU, 5 core GPU, and 16 Core neural Engine.
- Camera:
Dual Camera Setup
48MP Main Camera – 26mm focal length, 2μm quad pixel, 100% focus pixels, f/1.6 aperture, Sensor-Shift OIS
12MP Telephoto Camera – 52mm focal length, 1μm quad pixel, 100% focus pixels, f/1.6 aperture, Sensor-Shift OIS |1X, 2X, and 5X Optical Zoom
- Video:
4K 60FPS HDR Video Output
- Battery:
iPhone 15 – up-to 20h video playback | iPhone 15 Plus – up-to 26h video playback
- Connectivity:
USB-C, USB 2, 5G, Ultra Wideband (Second gen. chip), Precision finding for find my friends, Roadside Assistant via satellite (selected regions only), Emergency SOS.
- Other:
Supports MagSafe Cases, Wallets, Chargers and more. Crash Detection
- Color:
Blue, Pink, Yellow, Green, Black,
- Capacity:
128GB, 256GB, 512GB.
Pricing:
iPhone 15 Pro and iPhone Pro Max:
This year iPhone 15 Pro and Pro Max are forged in aerospace-grade Titanium. It feels fantastic with the new contoured edges. iPhone 15 Pro and iPhone 15 Pro Max are lightest Pro Models in iPhone Lineup ever.
The titanium band is bonded with internal aluminum frame using Solid-state diffusion. Using a thermomechanical process that joins these two metals with incredible strength. The internal frames are made with 100% recycled aluminum.
iPhone 15 Pro and Pro Max are beautiful and powerful, thanks to the A17 Pro Bionic chip. Apple A17 Bionic Pro chip has 6 cores CPU, 6 Cores GPU, and 16 neural engine cores. Which makes A17 Pro chip very powerful for gaming, multitasking and faster ray tracing. The 16 core neural engine performs nearly 36 trillion operations per second.
Top Key Features of iPhone 15 Pro and Pro Max:
- Display:
iPhone 15 Pro: 6.1” (15.54cm) Super Retina XDR Display with Promotion Technology. Dynamic Island Notch, Always-on display. 2556×1179-pixel resolution at 460 ppi. Up-to 120Hz. up-to 2000 nits peak brightness, 1000 (typ)
iPhone 15 Pro Max – 6.7” (17.00cm) Super Retina XDR Display with Promotion Technology. Dynamic Island Notch, Always-on display. 2796×1290-pixel resolution at 460 ppi. Up-to 120Hz., up-to 2000 nits peak brightness, 1000 (typ)
- Body:
Titanium body with textured matte glass back, ceramic shield (Front), dedicated action button (customizable), Water Resistant in a depth of 6 meters for up-to 30 min. IP68
- Processor:
iOS 17, Apple A17 Pro Bionic with Pro-res Codec, AVI decoder, Photonic Engine
- Camera:
Triple Camera Setup, Next gen portraits with focus and depth control, nanoscale coating to reduce lens flare.
48Mp main Camera – 24mm focal length, 2.44μm quad pixel, 100% focus pixels, f/1.78 aperture, 2nd gen Sensor-Shift OIS
12MP Telephoto Camera – Up-to 10X optical zoom range,
iPhone 15 Pro- 77mm Focal Length, 1.12μm quad pixel, 100% focus pixels, f/2.8 aperture
iPhone 15 Pro Max – 120mm focal length, 1μm quad pixel, 6% focus pixels, f/2.8 aperture
12MP Ultra Wide camera – 13mm Focal Length, 1.4μm quad pixel, 100% focus pixels, f/2.2 aperture
- Video:
Prores Video, ACIS, Log Encoding, up-to 4K 60FPS.
- Battery:
iPhone 15 Pro – up-to 23h video playback | iPhone 15 Plus – up-to 29h video playback
- Connectivity:
USB-C, USB 3, 5G, Wi-Fi 6E, Ultra Wideband (Second gen. chip), Precision finding for find my friends, Roadside Assistant via satellite (selected regions only), Emergency SOS.
- Other:
Supports MagSafe Cases, Wallets, Chargers and more. Crash Detection
- Colors:
Black Titanium, White Titanium, Blue Titanium, Natural Titanium
This year Apple taking good steps towards cleaner energy, carbon free environment.
- Capacity:
iPhone 15 Pro – 128GB, 256GB, 512GB, 1TB.
iPhone 15 Pro Max – 256GB, 512GB, 1TB.
Pricing:
Pre-order for all new Apple Watch Series, Apple Watch Ultra 2, and iPhone 15 Series starts on Sep.15, 5.30 (IST) and sale will begin on 22 Sep.
Nokia Phone maker HMD Global is set to launch own branded phones. Know more here.
